It’s the Most Wonderful Time of the Year!


The time when we celebrate with friends and family.


The time when donors are the most generous.


The time when we reflect on the year gone by and prepare for the year ahead.

And…the time when we send out annual appeals to our donors.

How do you maximize the results of your annual appeal?

Is direct mail better than email?

Who should sign the letter?

When should we send out our appeal?

How much is too much?

Access a recording of our in depth training on

“Writing a Successful End of Year Appeal.”

You will learn:

How to connect with the emotions of your donor

How to make your donor the hero of the letter

How to get the attention of your donors

How to combine direct mail with social media and email

Plus you will learn what to leave out of the letter!

Raise the funds your organization needs to finish 2018 strong!

Training On Demand

Access a recording of the training, presentation handouts and more!

Only available for purchase until November 12, 2018.

Option one


  • Access a Recording of the 90 minute training!

Buy Now!