Branding From the Inside Out:
Establishing a clear brand identity is critical to growing your non-profit organization. Branding is much more than your logo and graphics. It is the collection of experiences people have with your organization. It is the promise that you consistently deliver every time. It is what people think of when they think of you…
This fast-paced workshop is for those who want to understand what branding really is and learn how to improve, change or repair their existing brand. You will discover the 7 steps to building a brand, the 5 components of a well-defined brand, and top reason many brands are not successful.
Led by Mark Dreistadt, President and CEO of Infinity Concepts, a brand communications agency that helps its clients define, internalize, and communicate their brands.