Category: Nonprofit Leadership

How NOT to Say Thank You

It seems contradictory to be thinking about no-no’s when saying thanks, but there are some things that you need to avoid. Unfortunately, there are far too many organizations that do these things without giving them a second thought. Help your organization stand out by avoiding these no-no’s. Don’t be impersonal. Even if your letter was…
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Email Appeals

Many organizations are moving away from sending annual appeal letters through the postal service’s “snail mail” service. For many, email is becoming the preferred method of reaching out to their donors. Before making the leap to electronic gift requests, think through the following: Do you have email addresses for those on your list? If not,…
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Letter Stuffings

You are probably in the midst of writing your annual appeal letter, having it read and re-read to ensure it says just the right thing. As you wrap up the writing, and even before if you are not quite finished, it is time to begin thinking about the envelope and the other stuffings that go…
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